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North American Email Marketing Performance Metrics, 2010-2012 [CHART]

Chart - North American Email Marketing Performance Metrics, 2010-2012

Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping. Data from Epsilon and Email Experience Council for the last two years showed clickthroughs fell below 5% for the first time in the first quarter of 2012. Read the rest at eMarketing.