75% of journalists say they want access to video from online newsrooms.
Archives for August 24, 2012
The number of unique visitors had dropped over 6 million from where it was just two years ago.
Retailers can expect similar Back-To-School sales figures.
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.
According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing products for more than one student.
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.