Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations. The popularity of visiting retailers’ pages on social networks has also increased over the past two years. In 2010, only 20% visited retailers’ pages; in 2011, that rose to 28%; and in 2012, 36% planned to stop by brand social network pages for shopping purposes. Read the rest at eMarketer.
Home » American Parents’ Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]