Archive for August 22, 2012
Mobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreSmall Business Mobile Website Use, May 2011-June 2012 [CHART]
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012.
Read MoreSmart Phone Penetration In Russia [CHART]
Smart phones are gaining market share in Russia, but still trail feature phone adoption by a significant margin.
Read MoreSmart Phone Owners vs Non-Owners Who Purchased During Last Shopping Trip [CHART]
Smart phone shoppers were 14% more likely than non-smart phone shoppers to convert in-store, even when those smart phone shoppers used a mobile app or site not belonging to the retailer.
Read MoreCross-Channel Shopping Among American Internet Users [CHART]
An October 2011 survey by the Cisco Internet Business Solutions Group found that nearly six in 10 US cross-channel shoppers began their shopping journey online before going to a store to make a purchase.
Read MoreShowrooming, 2009-2011 [CHART]
More than one-half of smart phone owners said they had used their device for showrooming—looking at an item in a store before buying it online from a competitor at a lower price.
Read MorePrimary Social Networks For Sharing [CHART]
When asked about the primary social network used to share content, 53% of social network users worldwide said Facebook.
Read MoreAmerican Lurkers & Sharers On Social Media [CHART]
Nearly seven in 10 US users of LinkedIn said they used the site for observing without actively posting content, while just 10% used it to share photos or status updates.
Read MoreLinks From Pinterest By Site Type [CHART]
What types of sites get the most links from Pinterest?
Read MoreMobile Website Dayparting By Industry Category [CHART]
Restaurant websites are accessed most frequently between 5 & 8pm.
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