Archive for August 21, 2012
Back-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreMulti-Channel CPG Shoppers [CHART]
The percentage of consumers who relied upon fewer than 5 channels was up significantly in Q2 2012, rising to 49.2% from 44.5% in Q1.
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
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