Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Archives for August 20, 2012
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.
This infographic by Degree Jungle looks at whether or not college is worth the cost.
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Boomers make up one-third (33%) of all online and social media users.
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.