Word-of-mouth endorsements were also found to go a long way in driving deal purchases from local small businesses. Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal. The reputation of a national deal service, such as Groupon or Living Social, also helped push deal purchases to some degree, but that’s unsurprising given that both attempt to cater to small businesses. Read the rest at eMarketer.
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