42% of businesses are unfamiliar with big data analytics, according to August 2012 survey results from Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business. Another 34% claim they are “just getting their feet wet” with big data and how to use it, while a further 9% claim to have so much data they do not know what to do with it. Just 15% appeared fully familiar, replying “Yes, I love big data.” Those results were even after the researchers clarified big data analytics as being the “tools, processes and procedures allowing an organization to create, manipulate, and manage very large and complex data sets (Web logs, XML, text, video, etc.).” Respondents were from a wide variety of professional disciplines and industries, including media, financial services, marketing, and engineering, among others. Read the rest at MarketingCharts.