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Mobile App Ad Clickers By Generation [CHART]

Chart - Mobile App Ad Clickers By Generation

Differences in activities among the age groups studied by Adobe extended to their likelihood of clicking on mobile ads. The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets—though even among the oldest group, more than three in 10 had done so. Read the rest at eMarketer.