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Integration Of Web Analytics Into Overall Business Strategy [CHART]

Chart - Integration Of Web Analytics Into Overall Business Strategy

In many cases, web analytics are still not tied to a broader business strategy—and some companies reported not even having such a strategy. In addition to the 14% in that situation, 34% said analytics were not integrated at all with their business plans. The most common integration strategy was for companies to share key performance indicators across data from the web and elsewhere. Read the rest at eMarketer.