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Archives for August 14, 2012
The share of the population with advanced phones will rise steadily from more than one-third this year to 58.5% by 2016.
This is up 6 percentage points over 2011 and will continue to rise throughout the forecast period, nearing 50% of the total smart phone market by 2014.
Nearly 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population.
By the end of 2012, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population.
14% of companies reported that they did not tie web analytics to their overall business strategy.
A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making.
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.