Sunsilk Print Ad Eye Tracking [HEATMAP]

Heatmap - Sunsilk Print Ad Eyetracking

These are the ads without the heatmap overlay:

Sunsilk Print Ad - No Heatmap

Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder’s eyes. Ask yourself whether the image draws attention away from your persuasive message.

Sunsilk Print Ad Eye Tracking [HEATMAP]
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