According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%. In other words, people are spending only 19% of their time on the mobile web. This flies in the face of the “cross platform” conventional wisdom which argues: build an HTML5 app instead of native apps because it will provide greater reach.
The amount of time consumed by the top 50 apps has apparently decreased, which means people are spending more time with a wider range of apps. Read the rest at i2G.