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Ad Spending Growth By Medium [TABLE]

Table - Ad Spending Growth By Medium

Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively, per a revised Warc forecast issued in August 2012. Both figures have been revised downwards by 1% point from the company’s April projections. Forecasts for all other traditional media were also revised downwards, with TV and out-of-home (OOH) each scaled back 1.3% points to 4.6% and 4% growth, respectively. Radio saw the smallest revision, of 0.3% points, to an expected growth rate of 2.4% year-over-year, while cinema ad spend growth was revised downwards by 0.6% points, to 4.7%. Read the rest at MarketingCharts.