Archive for August 10, 2012
Social TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreMobile Apps With Social/Local Features [INFOGRAPHIC]
Among the top 15 apps, 12 have a social and/or local component.
Read MoreTime Spent With Mobile Apps vs. The Mobile Web [CHART]
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
Read MoreTotal Indonesian Ad Spending, 2010-2016 [CHART]
eMarketer forecasts that total Indonesian media ad spending in the country will increase 20% in 2012 to $8.61 billion.
Read MoreUS Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
Read MoreAmerican Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]
Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreUS TV Ad Spending Growth [CHART]
TV ad spending growth rates in the US are outpacing the aggregate of all media.
Read MoreReasons People Ignore Mobile Ads [CHART]
Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.
Read MoreAd Spending Growth By Medium [TABLE]
Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.
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