CBS Television Network is recognized by consumers as the 2012 Harris Poll EquiTrend TV Network Brand of the Year, according to a July 2012 report from Harris Interactive. CBS received an EquiTrend rating of 68.27, compared to the category average of 64.83. The poll analyzes the responses of more than 38,500 on key measures of brand health, including how well the public knows a brand, how positively they thin k of it, and their consideration to do business with or donate to it. CBS programs regularly appear on Nielsen and Rentrak rankings of top TV telecasts, by viewers, ratings, and engagement index.
Behind CBS in this year’s EquiTrend network TV rankings were PBS (67.06), ABC (66.66), and NBC (66.54). Read the rest at MarketingCharts.