54% of consumers who subscribe to a daily deal program strongly agree (top-2 box score on a 10-point scale) that they will share a deal because it’s great, regardless of whether or not they are current customers of a business, according to a July study from Chadwick Martin Bailey (CMB) and Constant Contact. 45% strongly agree that they would share a deal because they know their friends will like it, while 34% are more likely to share the deals from businesses of which they are already customers.
Overall, 27% of respondents have purchased 5 or more deals in the prior 6 months, while 21% have bought 3-4 deals and 31% 1-2 deal. Just 21% have purchased no deals, despite having. Read the rest at MarketingCharts.