Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Archives for August 7, 2012
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
eMarketer estimates that total media ad spending in Russia increased 20.5% in 2011, up from 16% in 2010. In 2012, continued growth is forecast at 15%.
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).