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Factors Influencing Perceptions Of Companies [CHART]

Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study from PR agency Weber Shandwick. “Even the absence of a brand from search results could influence consumers by subliminally implying the brand is not important in the context of whatever the search query involved,” said eMarketer. Read the rest at eMarketer.