In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Archives for August 3, 2012
Smart phone users worldwide were expected to download about 36 billion apps in 2012.
By the end of 2012, 85% of mobile social networkers will use Facebook.
Nearly twice as many adults used location-based services in 2012, as compared to 2011.
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.
Consumers’ top choices were to visit the company website to make a purchase decision (89.3%) and visit a company site for self-serve support (68.8%).
Entertainment-related companies are the most popular to follow on social networks.
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.
79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.