Social media measurement company Simply Measured tracked engagement with alcohol brands’ posts on Facebook and found that the average amount of user interaction with brand content increased in July 2012, as compared to January 2012. Heineken, the brand that had the highest number of Facebook “likes” in July 2012, saw an average of 8,459 pieces of engagement (including “likes,” comments and shares) per brand post that month. This was up from an average of 3,520 pieces of engagement per brand post in January 2012. Read the rest at eMarketer.
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