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How Social Media Encourages Brand Trust [CHART]

Chart - How Social Media Encourages Brand Trust

A March to June survey of US adults conducted by About.com found that 84% of respondents felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources. Moreover, the study found that there were 10 primary trust “elements,” or cues, that brands must establish in order to engender trust, including accuracy, expertise and transparency. Read the rest at eMarketer.