How Mobile Content Encourages Brand Trust [CHART]

Chart - How Mobile Content Encourages Brand Trust

Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility. Interestingly, location-based services that provided information about nearby “real-world” solutions or deals were also named as techniques that added to trust levels, a surprise given some consumers’ concerns about being tracked by their smart phone. Read the rest at eMarketer.

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