Facebook Users Visual Attention Across Platforms [HEATMAPS]

by derickson on August 2, 2012

in Advertising,Consumer Behavior,Mobile Marketing,Online Behavior,Social Media Marketing

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EyeTrackShopAttentionLevel Facebook Users Visual Attention Across Platforms [HEATMAPS]

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

EyeTrackShop tested ads with different placement surrounded by identical content on a desktop, an iPhone, and an iPad, and it found that users with iPhones (and, by extension, other smartphones) were the least likely to see ads on Facebook, with only a 3 percent to 13 percent chance of being seen if they were located “below the fold. Read the rest at AllFacebook.


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  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]
  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]
  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]
  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]
  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]
  • wp socializer sprite mask 16px Facebook Users Visual Attention Across Platforms [HEATMAPS]

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