Archive for August 2, 2012
Top Benefits Of Facebook Marketing According To US Wineries [CHART]
89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.
Read MoreEffect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]
41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.
Read MoreTop 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreHow Social Media Encourages Brand Trust [CHART]
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Read MorePre-Tweeting The 2012 Olympics [INFOGRAPHIC]
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
Read MoreSocial Login Preferences, Q2 2012 [CHART]
Facebook now accounts for 48 percent of all social logins as of Q2 2012.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreFacebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
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