Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.
Archives for August 2012
CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months.
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.
88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.
One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact.
US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.