Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.

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Grocery Store Service Factors Affecting Purchases [CHART]

Grocery Store Service Factors Affecting Purchases [CHART]

One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact.

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CMOs’ Marketing Spending Projections, August 2011-August 2012 [CHART]

CMOs

CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.

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How People Respond To Ads On Their Smart Phones [CHART]

How People Respond To Ads On Their Smart Phones [CHART]

Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.

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How Internet TV Viewers React To Ads [CHART]

How Internet TV Viewers React To Ads [CHART]

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.

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