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Top Tactics eTailers Can Help CPG Manufacturers Increase Sales [CHART]

Chart - Top Tactics eTailers Can Help CPG Manufacturers Increase Sales

Online sales consulting agency etailing solutions and RetailNet Group asked both US CPG manufacturers and etailers in Q2 2012 how each could help the other increase online sales of CPG products. The CPG manufacturers indicated a need to draw on the ecommerce expertise of online merchants: Nearly seven in 10 hoped for stronger shopper insights from their etailing partners, while about two-thirds wanted more sharing of best practices. Read the rest at eMarketer.