Web-only product offerings were attractive to more than seven in 10 online retailers.
Archives for July 31, 2012
Nearly seven in 10 CPG manufacturers hoped for stronger shopper insights from their etailing partners.
Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.
Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.
80% of marketers report using online video for their purposes.
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop.
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Average email open rates continued their downward path during 2011 and Q1 2012, though click-through rates increased slightly during the same period.