Archive for July 31, 2012
Top Tactics CPG Manufacturers Can Help eTailers Increase Sales [CHART]
Web-only product offerings were attractive to more than seven in 10 online retailers.
Read MoreCustomer Satisfaction Scores By Social Network [TABLE]
Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.
Read MoreSocial Recruiting [INFOGRAPHIC]
Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.
Read MoreBusiness Video, 1970-Present [INFOGRAPHIC]
80% of marketers report using online video for their purposes.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Read MoreEmail Marketing Unique Open Rates By Region [TABLE]
Average email open rates continued their downward path during 2011 and Q1 2012, though click-through rates increased slightly during the same period.
Read MoreCMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreCMO Confidence In Social Marketing [CHART]
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
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