Socializing the television experience is an attractive proposition for content owners and marketers alike—as well as for many viewers who enjoy discussing their favorite shows online, either before, during or after watching. And the trend, helped largely by smartphone- and tablet-driven multitasking, is growing: Social TV analytics company trendrr reported that the number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Many of those conversations revolve around events that virtually require live viewing. Social TV analytics firm Bluefin Labs reported that in the first half of this year, major sporting events accounted for seven of the 10 most-talked-about TV programs online, with awards shows taking the remaining three spots. Read the rest at eMarketer.