TV-related socializing isn’t just about the show or the game. It also includes discussions about commercials. On Facebook and Twitter, in the first half of the year, tens of thousands of conversations took place about the brands with the most-discussed commercials, with women significantly more likely than men to discuss several of the leading companies. Read the rest at eMarketer.
Home » Consumer Behavior Marketing Research » Online Behavior » Top 10 Brands Among American Men & Women By Social Chatter [TABLE]