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Influence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]

Chart - Influence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car

When it came to actually buying, almost seven in 10 shoppers said reviews had aided them in their purchase decision. About four in 10 said the reviews helped them in a general sense, while three in 10 had decided to purchase from a particular dealer based on online feedback from other customers. Moreover, if a dealership had been completely absent from review sites, one in 10 respondents would have been less likely to purchase from them. Read the rest at eMarketer