Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.
Archives for July 30, 2012
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Mexico’s social media audience is one that is open to hearing brand messages.
8 in 10 Americans believe that they are more outgoing in-person rather than online.
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Women are significantly more likely than men to discuss brands on social media sites.
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.