Archive for July 30, 2012
Facebook Ad CTR By Type/Placement [CHART]
Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.
Read MoreFacebook Brand Post Engagement Rates, Q2 2011-Q2 2012 [CHART]
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.
Read MoreMexican Social Network Users & Penetration, 2010-2014 [TABLE]
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Read MoreLatin American Internet User Penetration By Country, 2011-2016 [CHART]
Mexico’s social media audience is one that is open to hearing brand messages.
Read MoreOnline vs. In-Person Sociability By Demographic Segment [CHART]
8 in 10 Americans believe that they are more outgoing in-person rather than online.
Read MoreB2B Marketers' Use Of Email Features [CHART]
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Read MoreInfluence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Read MoreTop 10 Brands Among American Men & Women By Social Chatter [TABLE]
Women are significantly more likely than men to discuss brands on social media sites.
Read MoreTop 10 TV Programs & Events By Social Chatter [TABLE]
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
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