Archive for July 27, 2012
Mobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
Read MoreCell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreThe Future Of B2B Email Marketing [INFOGRAPHIC]
50% of B2B marketers say email marketing will be less relevant in five years.
Read MoreB2B Email Marketing Solution Feature Use [INFOGRAPHIC]
65% of B2B marketers are using targeted email messaging.
Read MoreB2B Email Marketing Dayparting [INFOGRAPHIC]
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Read MoreHow B2B Marketers Are Using Email Marketing [INFOGRAPHIC]
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Read MoreEmail Click Rates By The Hour [CHART]
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight.
Read MoreGoogle+ User Demographics [INFOGRAPHIC]
Flowtown takes a look at the demographics of Google+ users in this infographic.
Read MoreMobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
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