32% of cell owners used their mobile devices to find television-related content.
Archives for July 27, 2012
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
50% of B2B marketers say email marketing will be less relevant in five years.
65% of B2B marketers are using targeted email messaging.
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight.
Flowtown takes a look at the demographics of Google+ users in this infographic.
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly