Marketers’ Priorities For Lead Generation [CHART]

Chart - Marketers' Priorities For Lead Generation

According to a January 2012 survey of marketing professionals worldwide conducted by research company MarketingSherpa, 52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals. That was followed by optimizing the marketing/sales funnel (51%), gleaning more audience insight (51%) and maximizing the lifetime value of customers (47%). Read the rest at eMarketer.