Display Ad Integration Plans By Channel [CHART]

Chart - Display Ad Integration Plans By Channel

While marketers were more likely to plan integration of their display advertising with their on-site content management systems, search took second place as an integration priority, followed closely by social media. Companies were also most likely to say that integrating search and display had the most positive impact on their display advertising, with 70% of respondents agreeing. Read the rest at eMarketer.

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