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CPG Coupon Distribution Methods [CHART]

Chart - CPG Coupon Distribution Methods

At 89.7% share by distribution volume, free-standing inserts (FSIs) remained the dominant media format by which marketers distributed 165 billion coupons for consumer-packaged goods (CPG) in the first half (H1) of 2012, according to a study released in July 2012 by NCH.

In-store handouts were a distant second at 4.1% of distribution volume, followed by direct mail (2%), magazines (1.8%), in/on package and cross-ruff (a coupon on one product redeemable for another – 1%), and the aggregate of all others (including newspapers, handouts away from stores, military distribution and surprisingly, all digital formats – 2%). Read the rest at MarketingCharts.