Free-standing inserts (FSIs) remained the dominant method by which marketers distributed CPG coupons for the first half of 2012.
Archives for July 26, 2012
Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.
US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Facebook was the leading option for social logins among online users who opted to use a social network identity for registration on sites across the web.
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.