Archive for July 25, 2012
Consumer Comfort With Data Practices [CHART]
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Read MoreBack-To-College Spending, 2007-2012 [CHART]
Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.
Read MoreOnline Video Ad Views, January-June 2012 [CHART]
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
Read MoreIndian Online Travel Sales, 2010-2016 [CHART]
eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreEffectiveness of SEO Tactics for B2B [CHART]
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.
Read MoreHow Internet TVs Are Connected [CHART]
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.
Read MorePost-Ad Actions Of Connected TV Users [CHART]
38% of viewers visited a website mentioned in a connected TV ad.
Read MoreContent Consumption Of American Smart Phone Users [CHART]
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
Read MoreContent Consumption Of American Tablet Users [CHART]
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
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