Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Archives for July 25, 2012
Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.
38% of viewers visited a website mentioned in a connected TV ad.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.