June 2012 survey of smartphone-owning US business travelers by software provider Smith Micro found that they also had an appetite for a number of post-check-in hotel services provided via mobile.
Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile. That does not mean hotels should abandon personal service. Mobile self-service channels should complement, rather than replace, existing service, or else hotels risk annoying customers seeking a human interaction. Read the rest at eMarketer.