94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
Archives for July 23, 2012
Slightly more than half of mobile device users read digital versions of print publications on their devices.
France should experience steady growth in 2012, rising 12.3% to $33.33 billion in total B2C ecommerce sales, including travel, for the year.
Perfomics has shared their OneSearch Synergy presentation on the cumulative and powerful effect of combining search engine advertising and search engine optimization.
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.
72.9% of companies said they expected their overall social media budget to increase over the next year.
49.5% of US marketers said their company spent between 1% and 10% of their marketing budget on social media.
Tasty Placement put together this infographic to demonstrate the effect social media signals have on search engine visibility.