Archive for July 20, 2012
Data Collection By Channel [CHART]
Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.
Read MoreData Targeting By Advertisers & Agencies [CHART]
An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.
Read MoreAdopting Google+ [INFOGRAPHIC]
Infographic Labs created this infographic to illustrate the benefits of using Google+.
Read MoreSearch Engine Advertising vs. Search Engine Optimization [INFOGRAPHIC]
WordStream created this infographic to illustrate how paid clicks are overtaking organic search results.
Read MoreAnnual Business Cost Of Sleep Deprivation: $136 Billion [INFOGRAPHIC]
TermLifeInsurance.org created this infographic to illustrate the hazards of sleeplessness.
Read MoreSocial Media Personal Brand Search Visibility By Social Network [CHART]
Facebook experienced the largest percentage growth of writers names appearing on page 1, increasing by 10 to 62 percent.
Read MoreGermans' Brand-Related Social Media Expectations [CHART]
Nearly German all brand fans (85.6%) expected to be kept up to date with current information and news about their chosen brands.
Read MoreGermans' Brand-Related Social Media Activities [CHART]
66.8% of Germans who followed brands on social media read the posts and messages of brands or products that they followed.
Read MoreTop 5 App Marketing Challenges [CHART]
Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.
Read MoreTop Channels For Marketing Apps [CHART]
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
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