Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Archives for July 19, 2012
Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
An analysis of leads generated by HubSpot’s customers indicates that companies that automatically publish their blog posts to social media get 50% more leads.
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.