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Top Metrics For Measuring Online Video Advertising Success [TABLE]

Table - Top Metrics For Measuring Online Video Advertising Success

In its “US Video Advertising Report,” a survey of agency executives conducted in April 2012, digital video advertising network Brightroll found that ad agencies had yet to settle on any one metric as the agreed-upon measure of an online video campaign’s success. While 26% said measuring views was the most important measurement of a campaign, 23% named brand lift and 22% said sales impact. Read the rest at eMarketer.