Clients’ Most-Valued Online Video Audience Measurement Metrics [CHART]

Chart - Clients' Most-Valued Online Video Audience Measurement Metrics

One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience. Another one-quarter said it was target impressions. And about the same number named gross rating point (GRP) or target rating point (TRP), which were combined into one category for the survey. Read the rest at eMarketer.