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Canadians Want Personalized Ads [CHART]

Chart - Canadians Want Personalized Ads [CHART]

According to a May survey from SAS and Leger Marketing, 64% of internet users surveyed in Canada felt that they knew when a company had done its research and produced tailored marketing efforts.

Another 60% preferred personalized offers and promotions, while 51% would be more likely to consider purchasing a product or service from companies that personalized their ads. Read the rest at eMarketer.