64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Archives for July 18, 2012
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Nifty Marketing created this infographic to illustrate the optimal local landing page.
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic. Rate this post