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2012 Social Media Budget Allocations [CHART]

Chart - 2012 Social Media Budget Allocations

52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on micro-blogging, and 7% on wikis, per results from an IDC Global Technology and Industry Research Organization survey released in July 2012.Breaking the results down by industry, the report finds that retail allocates the largest proportion of its budgets to social networks (60.3%), while communication and media dedicates the most to micro-blogging (14.3%). Process manufacturing and securities and investment services are the top industries in terms of percentage of social media budgets devoted to blogs and wikis, respectively. Read the rest at MarketingCharts.