In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.
Archives for July 17, 2012
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to an Ace Metrix study released in July.
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.