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Top Methods For Measuring Social Media Sponsorships [CHART]

Chart - Top Methods Of Measuring Social Media Sponsorships

Marketers most often said they measured the success of their social media sponsorship campaigns through criteria that were difficult, if not impossible, to quantify. More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment. Read the rest at eMarketer.