Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Archives for July 16, 2012
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
Businesses that run daily deals have proved that they are not loyal to any one site.